live 4

Tobi continues: blogs used as a marketing tool:

• relationship and information
• service blogs
• blogs with specific topics
• camapgnes and flash blogs
• label and product blogs
• crisis blogs
• PR blogs

Little discussion about blogs: what companies can use it? who should write the blog? who will read the blog? how to find out how useful PR blogs are?

Next “SWOT”-analysis, this time about blogs sponsoring and then continuing with the topic blog monitoring. Tobi mentions an example: “Spreeblick” wrote about Jamba

Conclusion of their presentation:  Web 2.0 is pretty new to us, most peope haven’t heard of it. However, it can be a great tool preparing presentations and keep the communication within companies going. It has a great potential and may get important more important for business comunnication.